Instructions: In your shaker filled with ice, shake all the ingredients for about 10 seconds and strain them into your chilled coupe glass. Stir gently and garnish it with a slice of lemon if desired.Ĭraft a Cosmopolitan using Deep Eddy Lemon mixed with cranberry juice.
Instructions: In your highball glass with ice, add all the ingredients. Try unsweet iced tea and Deep Eddy Lemon for a more off-script drink. John Daly cocktail is similar to Arnold Palmer’s signature drink but with a twist. Top 10 Mixers To Level Up Deep Eddy Lemon Vodka 10.
Several reasons: Aluminum is infinitely recyclable versus glass which requires an enormous amount of energy to create. It’s also heavier to ship which equates to higher freight costs, and remains heavy when it goes into the market. More weight, more freight. Simple. And last but not least, glass is not ‘beach-ready’, ‘boat-ready’ or cool by a pool. We expect Canteen to be part of that occasion and we need to set ourselves up for success. The original recipe of Ranch Water includes the use of tequila. Even though there is no way to police the use of the phrase, there are too many non-tequila brands in the market pretending to be a pure tequila-based Ranch Water. Most consumers don’t yet know this, but that will change. And when people learn the truth, for those that mislabel and misrepresent, it will be tough to win back consumers in the long run. If the first thing a brand does is lie or omit truth, they are not going to last. Do it the right way, communicate the truth and you’ll be on the right path. This is also playing out right now in the tequila space. Many brands are mis-labeling the use of the agave to try and be seen as a tequila product when they are not. And of course there’s the Ranch Water phenomenon. It’s all in the taste. There is a night and day difference between malt-based beverages and pure vodka-based seltzers. We’re very proud of what we have created and consumers are responding very favorable across the US.Ĭurrently there’s nothing to stop an FMB from presenting itself as a “canned cocktail”, correct? Is this something you’d like to see changed, from a federal labeling perspective?Ĭocktails are synonymous with spirits. If a brand is misrepresenting their ingredients to try and trick a consumer, they will not last long. Transparency is one of the most important factors in winning the hearts and minds of consumers. Speak to the differences between canned cocktails such as Canteen, versus flavored malt beverages? Not all RTDs are created equally, of course.
However, there was concern that we might not generate incremental sales and that we’d eat into our own volume. In this case, creating a completely new brand and new line-up of products made the most sense as we built this entirely new business, brand and product. We’re seeing our vision play out as more and more consumers look to ready-to-drink cocktails as their go-to drink for any occasion. We had always contemplated the idea of creating an RTD with my former brand. How and why did you make the shift to RTD? You had a background in the vodka industry.
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